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Online MBA in

Marketing

Dr. Nick Gerlich, Hickman Professor of Marketing

Master of Business Administration - Marketing

Drive brand growth and customer strategy with an MBA in Marketing. This specialization merges business fundamentals with creative and analytical marketing practices—empowering you to influence markets, build brand value, and deliver results that matter.

 

Why choose the Marketing MBA?

  •  Master strategic marketing, consumer behavior, brand development, and digital campaign planning
  •  Analyze market data and digital trends to optimize ROI and campaign performance
  •  Hone practical skills through electives in analytics, branding, social media, and marketing strategy
  •  Earn a nationally ranked, AACSB‑accredited MBA that fits your professional schedule 

 


The Bottom Line: Transform Strategy into Measurable Impact

With this MBA, you’ll rise as a strategic marketing leader—equipped to craft campaigns, drive customer engagement, and align branding with business goals. Graduates pursue roles in marketing management, product leadership, or digital strategy, boosting organizational impact and career growth.

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